Our Team and Founding Beliefs
About Viva Industrials:
Viva Industrials was founded by childhood best friends, Matthew and Austin. Both grew up in small family businesses that were built on a set of core values that are critical to the way Viva Industrials operates:
Service as the North Star: We view leadership as a commitment to service—supporting employees and customers, and strengthening the communities we operate in.
People are the True Assets: Coming from small businesses ourselves, we know employees are family and strong businesses are built on strong relationships. We honor and support the teams, customers, and communities that make these businesses successful.
Long-Term Thinking, Generational Impact: We think in decades, not quarters. As a family-rooted business, we make decisions with the future in mind. We care about long-term growth not short-term cuts.
Stewardship over Ownership: We don’t just buy businesses—we carry forward their legacy, ensuring they thrive for the next generation. We work side-by-side with business owners to make sure their life’s work is protected and treated with the utmost care.
Viva Industrials is a pair of childhood best friends and entrepreneurs with complementary skill sets, a passion for building U.S. infrastructure, and a deep respect for the hardworking people that keep it running.
Matt and Austin, are childhood best friends. Both grew up in their respective families’ small businesses in Las Vegas. They have a strong passion for building and servicing critical infrastructure in the U.S. and intend to spend their careers doing it.
Matthew Land
Matthew Land has experience ranging from a small lumber distribution business to several years in the financial services industry. Matthew’s previous experience ranges from valuation, investment banking, corporate development, and private equity. He attended Villanova (BA).
Key Skills: Matthew is well-versed in building defensible business plans, identifying strategic initiatives such as such as SKU rationalization, targeted A&P strategy, penetration of new geographies and sales channels, and more. Matthew has led the acquisition and turnaround of several struggling companies and is comfortable getting up to speed on new industry dynamics.
Austin Cortney
Austin Cortney has experience in a variety of industries/firms ranging from a small electrical contracting business to Fortune 500 companies to series stage startups. Austin previously started his own parts distribution business in high school. He attended Boston College (BA) and Harvard (MBA).
Key Skills: Austin is well-versed in developing and executing on strategic roadmaps/visions at firms of varying sizes/industries. He has delivered industry presentations to Fortune 500 CEOs, integrated AI tools in legacy systems, and dug in the trenches on product development, QA process, and org structure at series stage companies.